BDA: Your expert in surveys and market research

With over 30 years' experience, BDA is an essential reference for surveys and market research in Africa and beyond. Founded in 1992 by seasoned experts, BDA has established itself as a trusted partner for businesses, NGOs, multinationals and international bodies.

An institute serving all sectors

BDA operates in a wide variety of fields, including :

• Food industry Analysis of consumer trends.
• Hygiene and beauty Studies on consumer expectations.
• Family health and the pharmaceutical industry Satisfaction and impact surveys.
• Politics and the media Opinion polls.
• Telecommunications Studies on user behaviour.

With a personalised approach, we adapt our tools to provide relevant and usable analyses.

Why choose BDA for your surveys and market research?

1. Proven experience More than three decades of expertise in West Africa and beyond.
2. Regional and international coverage Active presence in the sub-region (Burkina Faso, Côte d'Ivoire, Benin, etc.) and partnerships with customers all over the world (France, USA, South Africa, etc.).
3. A rigorous methodology Our engineers and statisticians use modern tools to guarantee reliable results.
4. A diversified network of customers : We work with multinationals, SMEs, NGOs and international institutions.

BDA's added value

• Multi-sector expertise : We cover a wide range of sectors, such as cigarettes, microfinance, banks, oil companies and many others.
• An experienced team Our founders, Yacine Ba and Djibril Ly, combine skills in marketing, finance and statistics to offer cutting-edge solutions.
• A lasting impact We provide valuable data to help our customers make strategic decisions and understand their markets.

BDA, your ally for successful market research

With BDA, you benefit from a clear and precise vision of your markets. Whether you're a multinational, an NGO or a local business, our solutions are tailored to your specific needs. Thanks to our expertise, we can help you transform data into concrete opportunities.