Our approach

Our approach is innovative: we don't do digital marketing, we do marketing for digital consumers - that's the difference.

New consumers live as much online as they do in real life. They are constantly connected. They network, follow brands, subscribe to magazines and form communities. They interrogate the web for a yes or a no and willingly give their opinions on blogs or social networks.

"84% of internet users base their purchasing decision on information consulted during an online search, comments read on social networks or after consulting their friends."
"60% of B2B purchasing decisions are made before any contact with the supplier" (source CEB)
These figures are provided by CEB analysts and confirmed by Forrester in the study "Death Of A (B2B) Salesman.

If buyers are going this far in their purchasing decision without consulting you, you need to find ways of convincing them without meeting them.

To do this, Digital Marketing provides the right tools and approaches.

Our approach: creating content to generate leads, DataMarketing + CRM + Marketing Automation to support leads through the buying process to conversion.

We will use your business objectives as specifications and KPIs for our various actions.

Our recipe for achieving our objectives: a mix of all our skills, according to a pre-established strategy based on business objectives, a well-oiled process and more than 15 tools for managing and monitoring our actions and performance.

The SenMarketing Digital team is made up of passionate experts in content creation, SEO - Search Engine Optimisation, social media strategy and audience data analysis.

Today, a symbiosis of all these skills can generate business for any company, whether B2C or B2B.